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Painting Jobs: How to Find Online CustomersIn the past, painters found their painting leads by the advertising on the sides of their trucks, their ad in the yellow pages, and by word of mouth. These modes of grabbing painting jobs are still there and will always be, but it has diminished greatly in the last five years because of the power of the internet. ServiceMagic exists to help painters all over the country find the painting leads in their area. ServiceMagic is a cost-effective and low-risk alternative to reach those Internet-savvy consumers who have painting jobs to be filled. We pluck these consumers from cyberspace and direct them right to your phone or email. All painters have to do is answer the call. Online Painting Leads: Competing for Your Market Share Having an online presence has become mandatory to compete with your competitors' full marketing plan. All painting companies will have an ad in the phone book and on the sides of their vans, so that effort is a wash. However, if your competitors have online marketing of any scale, then you are senselessly losing business to them. The problem with this is many painters and their painting companies have not had to be technologically sound or proficient to do their job well. So hiring a web designer, paying for a website, and updating it frequently can cost you time and money, and your time is better spent doing what you do best. ServiceMagic does this work for you, and you don't need an expensive website. All you need is some way to reach you: email (preferably), phone, or fax. We find the jobs and send the painting leads to your preferred choice of communication. Online House Painting Jobs Sound too good to be true? Here's how we pull this off. Because we have been wisely positioned on the web, we receive nearly 4 million unique visitors to our website each month. Not all of these visitors are looking for painters and not all of them are in your particular area, but many of them are. We currently have 2100 painters in our system all over the country, and there is a good chance that a painter in your area is several steps ahead of you just by using our service. Since we are basically a referral service for home improvement leads, we charge a fee per lead. In the case of large, exterior painting jobs, we charge between $30-45 (depending on the job) per lead. For smaller jobs and interior jobs this number can be as low as $6. The best part is that if no one in your area submits a painting job request, you pay nothing. You only pay for the leads you receive. Also, you set the amount you want to spend per month. If you only want to start with $100 per month, good. If you want to get ambitious and try for $1000/month, great. If you are going on vacation for a month, you can turn your leads off. We aim to satisfy our painters and other service professionals as much as our consumers. Who is Looking for House Painters? Through careful market research we have discovered that the vast majority of our customers are 25-55, they make at least $50,000 a year, and they own their own homes. This is a great demographic for house painters, as this is the most affluent, computer-savvy group out there. Plus, you don't have to waste time fielding calls from people wanting work done that you don't do or people who don't own their homes. We weed out the people who got confused, those who dialed the wrong number, and the half-interested. Just as we are passing on prescreened professionals to our consumers, we are likewise passing on prescreened leads to our painters. Our goal is to reduce the hassle for both sides. Imagine someone who just moved to your area, knows no one, and has a brand new house to be painted. They are either going to find someone on the Web, or someone in the phonebook. You need to have a marketing plan for both cases, and ServiceMagic will do all the online work you need done, and possibly even provide so many leads that you no longer need that costly, impossible-to-measure-its-worth, yellow page ad. |
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