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Online Marketing for Moving CompaniesIt is not the case anymore that a family buys a home and lives in it for fifty years. This fact, along with the highest number of college students on record, not to mention the housing boom, translates into thousands of people moving somewhere each year, and not just at semester's end. It has become difficult for moving companies to figure out how to leverage these people in transit. Some consumers call a company the day before they move. Some call two months ahead. Now that the internet has proved to be a valuable resource for consumers on the move, moving companies have had to secure an online presence to stay with the game. Many moving companies have found this online presence in ServiceMagic-an online, moving company referral service since 1999-for their prescreened moving leads and to take advantage of our massive amount of consumer traffic. ServiceMagic for Moving Jobs and Moving Leads ServiceMagic has contractors for any type of home improvement project, from maid's services to building a custom home to movers. Currently, we receive nearly 4 million hits to our site each month. While it is true that not all of these visitors are looking for a moving company, what is important to note is that moving companies-more so than any other home improvement contractor-will be very necessary to every consumer at some point in their lives. The reason is that most people come to ServiceMagic for home improvement, and once that home has been improved, they are often looking to sell, then looking to move. We already have a base of customers who know that we offer moving as well as home improvement, so they are ripe for the picking. Moving Company Marketing What is great about the system at ServiceMagic is that it is dollar-for-dollar. If you don't receive any leads, you pay nothing. With traditional marketing on billboards, television, and the yellow pages, you are not guaranteed a single lead from all that exposure. Plus, with those traditional marketing strategies, you have to pay all the money up front for the year. At ServiceMagic, you are charged per lead as the leads come in. Pay as you go. For large moving companies, you can choose to accept moving leads all over the country or in just one particular area. You can choose to only accept long-distance moves, in-town, in-state moves, or all of them. You can customize your leads to fit the market you are targeting, not to mention that you can set a limit on how much you are wanting to spend in a given month. Our mission is to help any mover, large or small, have the most profitable experience with our service. Because of this, we have set up our program to fit any needs. If there is a certain month where you always have more business than you can handle, you can turn your leads off. If there is a month where business always lags, you can raise your budget. We are a referral service for all projects surrounding home improvement, and as a result, we have a core group of consumers who look to us to provide them with quality contractors for their particular project. All of these consumers understand that we offer the services of moving companies, and when they are ready to move, they will ask us to send them a name. Will it be yours? |
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