ServiceMagic®, Inc., headquartered in Golden, Colo., is the leading online marketplace connecting homeowners with
prescreened and customer-rated home service professionals. The company is revolutionizing how people buy and sell home
services by creating a better connection between consumers and prescreened, customer-rated businesses matched to their
needs and interested in their requests.
ServiceMagic uses its proprietary technology to match consumers' service requests with local service professionals in
real time, addressing more than 500 different home service needs that range from simple home repairs and maintenance to
complete home remodeling projects. All 40,000+ ServiceMagic member businesses are
prescreened.
In addition to the free, easy-to-use service, consumers have access to ServiceMagic's extensive and reliable online
Homeowner Resources
that includes tips, guides and expert advice on hundreds of home-related topics. The Homeowner Resources provides consumers one of the largest and most comprehensive online resources available on home services.
ServiceMagic is an operating business of IAC/InterActiveCorp (Nasdaq: IACI). Some of the companies under the IAC
umbrella include: LendingTree, HSN, Evite, Citysearch, Ask Jeeves, Ticketmaster and a host of other interactive companies.
In 1998, company co-founders Rodney Rice and Michael Beaudoin recognized the need for a more efficient way for homeowners
to find and connect to quality service professionals. Yellow page advertisements and other direct marketing were the primary
media used to advertise and find home services. However, these methods required consumers to spend significant time calling
professionals, following up to coordinate meetings and conducting background checks to ensure they were licensed, insured and
credible. Additionally, contractors spent thousands of dollars on yellow page advertisements and other marketing to reach consumers,
which offered a low return on investment and no way to target their businesses to specific types of work or locations. The types
of leads generated from these sources were expensive and resulted in professionals wasting time driving all over town and bidding
on projects, many of which were not focused on their specialty or in their preferred geographic territory.
With the Internet quickly becoming a primary consumer research tool, Rodney and Michael founded ServiceMagic in December 1998 and
began building a network of qualified, skilled, licensed and insured home service providers to help consumers find the right
professionals in their area. The company's Web site (www.servicemagic.com) went live in October 1999. The service provides
consumers an efficient and easy way to find home service professionals and is the most cost effective way for professionals to
find new customers.
In September 2004, IAC acquired ServiceMagic; the company operates as an independent brand.
Consumers visit the ServiceMagic Web site (www.servicemagic.com) and complete a free service request form, answering a series
of specific questions, such as job type, scope and location, to ensure the appropriate professionals are approached with the
right request. The company uses its proprietary technology to instantly route the request to service members who have indicated
an interest in leads in that specific area and field of work. The requests and consumers contact information are sent immediately
to 3-4 ServiceMagic members via e-mail, cell-text messaging, phone, pager or fax so they can contact the consumer directly to
discuss the requested project. At the same time, consumers are sent the service professionals' profile information, contact
information, past
Customer Ratings & Reviews and a link to each professional's Web site.
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The service is free. |
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Saves time and stress associated with locating a licensed, insured and customer-rated service professional. |
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Access to detailed information on service professionals background, services and previous Customer Ratings & Reviews. |
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Educational information is available in the Homeowners Library, including tips, guides and expert advice specific to the consumer's service needs |
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Targeted leads for preferred locations and types of work. |
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Only pay for leads they receive, no fixed costs or contracts. |
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Less time and money spent on marketing to secure new clients. |
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Automated instant connections with prospects. |
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Credibility from ServiceMagic membership and Customer Ratings & Reviews. |
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Member of the Better Homes and Gardens Network