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Marketing Strategy for the Independent Contractor



With the rise of home construction and remodeling, the independent contractor has scores of jobs to handle. While there is more work to be secured and finished, it's just as time consuming finding the right customer as it is for the customer to find the right contractor. More than 33,000 contractors have found the solution in ServiceMagic-a cost effective, low-risk alternative to reach Internet consumers and subcontractors. ServiceMagic targets construction job leads-from leaky faucets to ground-up construction-to independent contractors in the vicinity who specialize in that brand of service. ServiceMagic locates these clients and details their needs, then alerts the contractor about this job.

Before, work was awarded by word of mouth, friend of a friend. For the people who don't know anyone in the business, they have to roll the dice on the yellow pages or whomever they see on television. But these methods don't satisfy the consumer because phone numbers don't say "insured"; billboards don't say "certified", and the consumer might still be calling the wrong people. The phone book fails the consumer in the same way it does the independent contractor. The contractors are busy answering calls from people who are on the wrong path, losing business because their name doesn't start with an A, as consumers usually call the first number in the book. ServiceMagic screens these "calls" for the contractor, then only passes on leads that are in the contractor's field and area.

The yellow pages might have been the only way for independent contractors to ensure that their name was seen by many consumers, but the Internet has changed everything. The Internet is supposed to make things faster, easier, more convenient. ServiceMagic does just that. Currently, ServiceMagic receives over 2.5 million hits to its site each month, searching for one of their 33,000 contractors who have been screened for licensing, insurance, bankruptcy and legal background. Clients have no worries about their service professional, and the independent contractor isn't bothered with erroneous calls. It's just like every day business, except ServiceMagic removes all the hassle. With 85,000 hits per day, ServiceMagic's lead generation provides more than the yellow pages, and is more accurate.

As the lead provider for landscaping jobs, ServiceMagic is as contractor-friendly as it is consumer-friendly. Independent contractors can request a maximum amount of leads per month, applying their own judgment to how much they are willing to spend for lead generation. This way the contractor controls the spending. Because the Internet is immediate, the contractor can change their target amount of leads at any time, for any reason, in whichever direction. This provides contractors with consistent, predictable spending in their advertising budget and a significant return-on-investment.

Leads range from $6-50 according to the job. Below is an example return on investment:

-Carpet Installation Lead: $20
-Independent contractor accepts 10 leads: $200
-Independent contractor chooses one Carpet Installation: $4,500
-This independent contractor just made $22 for every marketing
dollar spent.

ServiceMagic is growing everyday, and each day is one that sees not only new consumers to our site, but also new independent contractors who are looking to zero in on Internet traffic and forego wasted time during work answering misdirected service calls. Now is the time to streamline your marketing strategy, and ServiceMagic is the company who can do it on any budget.

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