Deals
BUSINESS ARTICLES - Marketing
Giving Customers The VIP treatment = More Business
A friend of mine just took his BMW 3 series sedan in for servicing. He bought the car for around $40,000. For half that price, he could have purchased a Chevolet Malibu. Why pay twice the cost of the Malibu to own a BMW? Because BMW provides exceptional customer service. When he drops his car off for servicing, he gets another BMW for a loaner. It's clean, fast, and fun to drive. He doesn't mind paying more for this type of service.

How does this apply to home improvement? People like exceptional customer service. There are some simple things you can do to go "above and beyond" consumer expectations so that your customers don't forget you. It's making them feel special and appreciated. Some of these things are quite simple, and some are more expensive.

I'm including a list of some good customer service practices you can download to try in your own business. Due to the different cost of home services, I've broken them down into low, medium, and high cost projects. I want to share these ideas with you, but I also want to hear some exceptional customer service stories from you. What have you done in the past that has left a wonderful impression on your customers?
Join our Network
Connect with customers looking to do your most profitable projects in the areas you like to work.
Type of Pro*
Expert Q & A
i always send thank you cards when the job is done.
          
Russell S. - 11/30/10 at 14:09:55 MST
 
We are into janitorial services and it has given us great pleasure to give a free gift here and there as well as clean an area or spot that was never a part of the contract. Going above and beyond is what we do, cleaning corning and not cutting them is what we give.  Our aim is always to make the customer feel that they are the best customer we have ever had.
          
Roseanne H. - 11/30/10 at 17:55:46 MST
 
After a bathroom remodel for a particularly "neat freak" customer, I hired a cleaning lady and told the customer to use her anyway she likes for 8 hours.
          
Peter G. - 12/01/10 at 12:20:38 MST
 
I own a carpet cleaning company and I give shoe covers to the children at the home. They like them and they wear them over their shoes so that they can mimick me. It helps to protect the carpets until they are dry and kids have fun with them. I also clean the front entry door mat as a courtesy. The customers realize that the carpets will stay cleaner since the mat is also clean and it will be the first surface to come in contact with their shoes. It also represents a job that is finished 100%.
          
Jim F. - 12/01/10 at 15:48:22 MST
 
I take a fishing trip to Alaska each year and bring back approximately 150 lbs of halibut salmon and ling cod. I ask my clients in the interim of the job if they like to eat fish and if they do , on the last day of construction I bring them fish as a parting gift.
          
Joseph M. - 12/02/10 at 16:04:12 MST
 
On a recent job upon completion of cleanup and while saying goodbye. I noticed the customers door was not closing properly I took my screw gun and tightened the hinge screws as the customer was seeing me out I also gave he a trick I  used to prevent them from loosening up later. 
<br />
<br />
          
Steve S. - 12/06/10 at 11:35:59 MST
 
Always return phone calls in a timely manner. Be prompt for appointments and always call if you will even be 5 minutes late. These small things mean more than you think and your customer feels that their time is respected.
          
Brett T. - 02/05/11 at 08:00:56 MST
 
You are currently viewing this content as a visitor. Login now to post comments
and interact with other pros in our community.

New to ServiceMagic Pros? Register now, it's FREE and only takes a minute.