During the summer, your roof takes on some heavy burdens. Since traditional roofs are typically constructed of dark, absorbent materials, they soak up a lot of energy from the sun. This, in turn, heats up your whole house and makes your air conditioning run all hours of the day. Many commercial buildings have remedied this problem by installing cool roofing, a surface that consists of highly reflective materials that deflect the sun's solar energy. This material reduces the heat absorbed and can cut the roof temperature by 50-70 degrees. But recently this alternative has caught the eye of many homeowners as well, and is now available for residential housing.
Big Savings, Inside and Out
Since cool roofing absorbs less heat and reflects powerful UV rays, you're not only rescuing your pocketbook but the environment as well.
Interior Comfort: As mentioned before, by allowing your roof to take on less solar energy, less heat will be transferred inside the home, which cools your attic and duct system, creating smaller utility bills.
Exterior Relief: When conventional roofs retain all that solar heat, it can build up and increase the temperature of your entire neighborhood. This is especially true in over-crowded cities, where urban heat islands can be created. When this occurs, more utility power has to then be expended in order to balance the temperature, creating air pollution and energy burdens. Cool roofing is an easy, passive way to alleviate the problem.
Long-Lasting: Over time the sun can damage any roof. By deflecting the rays, your roof will now deteriorate slower, cutting down on maintenance and replacement costs.
Retrofit: This energy efficient surface can fit over any pre-existing surface. It can be installed on any roof, despite the slope or pitch, and it can be re-applied at any time, which saves you the expense and hassle of wasteful demolition work.
Affordable: It costs the same as traditional roofing. Plus, due to its ecological advantages, you could get tax breaks or other financial incentives from the government.
Cover of Choice
Cool roofing comes in many different forms. In commercial buildings, they often consist of large, white sheets that adhere to flat-slope roofs. But here are some other options.
Membranes: A pre-fabricated, laminated membrane can be applied over a roof. Constructed of many materials, these coverings are usually flexible, waterproof, come in a variety of shades, and can even be made to replicate the look of conventional shingles.
Coatings: Like a thick paint, a special coating can be sprayed or rolled onto a surface. To remain visually pleasing, it comes in a variety of colors, including white and metallic.
Shingles: Some clay, asphalt, or concrete tiles contain special pigments that help to reduce the sun's harmful UV rays. They avoid heat absorption but aren't great reflectors.
Cool Metal Roofing
Recently, cool metal roofing has become obtainable. Unlike traditional metal roofs, these new products are coated with a pigment to help reflect the sun's heat. Plus, they are installed to work with other roofing systems (ventilation and insulation), and they hardly touch the original underlying substrate of the house, which means less transference of energy. Cool metal roofing is maintenance-free, has a longer life cycle than most roofs, is often constructed from recycled materials, plus it can be pre-painted or textured. 
Marc Dickinson has worked in both the general contracting and landscaping trades and is currently a home improvement freelance writer with over 300 articles published.